This year, we’re running a special Valentine’s competition.

We’re taking the consumerism of this calendar date and turning it into positive action for the Living Wage.

To enter, you need to ask a business to go Living Wage. You can do it on social media or in person. (Find out more on the competition page.)

To get you inspired, here are the companies our team at Living Wage HQ would love to see go Living Wage…



Here’s our Programme Manager, Caroline Reilly, with her objects of affection:

Joy the Store and Soho Theatre


I’ve had a long love affair with two places since I moved to London – Joy the Store and Soho Theatre.

Both places are extraordinary and guarantee an escape from the humdrum. The staff in both are as much of the experience as what they sell, and what makes them both special is everything they offer is never just ordinary!

It would bring me immense joy if I knew that they were also extraordinary to their staff … and quite frankly, if I saw our Employer Mark in their windows – my purse would never wander elsewhere.



amyAnd here’s who Amy Hulme, Programme Manager, has her sights set on…

Delilah Fine Food (Nottingham)

and Fraser & May (York)


Delilah Fine Food is a firm favourite of mine in Nottingham. It sells all the delicious food you can imagine, including barrels of olives, luxury chocolates and artisan breads. 

It’s committed to Fairtrade principles for lots of produce and its staff are really helpful and knowledgeable – just like the people who work at Fraser & May in York. They sell beautiful and eclectic gifts and are my first choice for present-buying.

Seeing the Living Wage logo in their windows would be the best Valentine’s gift!



Emma Kosmin, Programme Manager, is taking us from London to  Brighton…

Bagelman (Brighton) and The Royal Vauxhall Tavern (London)


What could be tastier than a freshly made bagel, served in a seaside town?! I love Bagelman, which has 4 shops in Brighton & Hove and a ton of tasty fillings! I’d love the people making my next one to be paid the Living Wage.

My other Living Wage Valentine is the Royal Vauxhall Tavern – it calls itself the “beating heart of Vauxhall” but people love it across London and the country. It’s a truly iconic venue and an unbeatable night out.


Our Campaign Manager, Emily Kenway, wants a couple of favourite food places to join the movement…

The Spoke and Pret a Manger



The Spoke is a jewel at a rather under-served end of Holloway Road. It serves delicious breakfasts, complete with freshly made juices; then transforms into a cool diner by night with ridiculously good cocktails (the Cognac & Pear Sour is a winner). It’s a favourite local of mine – but I’d love it even more if it had the Living Wage Employer Mark in its window.

At the other end of the scale, Pret a Manger is all over London employing thousands and serving up nutritious fresh meals. It’s impressively committed to good quality food and contributes to charities in lots of ways, but its left its own staff out of the equation. I’d love to see them be a real leader on our high streets and win the Living Wage Mark.


huma malik


Huma Malik, our Programme Administrator, wants to see big brands stepping up…

Urban Outfitters and The Body Shop

body shop

I’d love to see both of these chains go Living Wage. Firstly, a lot of their customers are aged under 25 which means they won’t benefit from the government’s new minimum wage for over 25s, which the government calls the ‘national living wage’. In contrast, our Living Wage is 18 and up. Secondly, the Body Shop is known for having high ethical standards so it would make total sense for them to step up on pay too.



And finally, here’s who Tess Lanning, our Head of Business Development, wants to see accrediting…

Specsavers and Clarks



Both Specsavers and Clarks a great British brands, and they also share a real customer-centred approach. The Living Wage would fit perfectly with their values and business models, and they’d benefit from our finding that 70% of consumers would consciously shop in favour of a Living Wage employer.

Help us win more Living Wages by entering the competition – just click here!